Welcome to Shareaholic’s Monthly Traffic Report. According to our findings based on aggregated data from more than 200,000 publishers that reach more than 270 million unique monthly visitors each month, we just learned that Pinterest beat out Twitter for referral traffic in February.
Why is this significant? Our previous report dug into our referral traffic and revealed that Pinterest outpaced Google Plus, LinkedIn and YouTube combined for share of referral traffic. However, admittedly, Pinterest’s digital collage wonderland is essentially a photo-sharing/link-sharing service that is naturally inclined to drive referral traffic. But as Twitter is another share-heavy platform, Pinterest’s edge over the micro-blogging service is particularly significant. Not to mention, Pinterest is still invite-only.
- Although Google referral traffic (not search) grew by 0.23% from January to February, Pinterest still beats it out by 0.14%.
- Don’t credit Google Plus with Google’s referral traffic growth, though. Referral traffic from Google Plus held steady at .05% of all traffic from January to February. For context, that’s the same percentage of traffic referred by Yahoo Answers.
- It’s always interesting to check up on the once-popular MySpace – In February it referred .0007% of all traffic, down from .001% in January.
- Organic search dominated, delivering more than 50% of the overall traffic. Google was the most popular search engine, followed by Yahoo and then Bing.
- Never the shiny new object, Stumbleupon continued to dominate as a traffic drive – sending more traffic than Pinterest, Twitter or Google referral traffic.
To discover your own traffic trends for this month, you can look up Traffic Sources under All Traffic in Google Analytics.
Are you seeing traffic from Pinterest? What trends did you identify in your own analytics? Let us know in the comments!
Want to know more about how social media traffic has trended? See our more recent Shareaholic Reports. Questions? Let’s talk email@example.com.