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A recent blog post detailed 12 of our best content distribution tips. One tip that stood out was “#2 Reuse your content like it’s your job (because it is).” So we’ve decided to elaborate on that point.
Smart content marketers know great content — whether it be a blog post, infographic or video — should be “liquid in form” (ht: Alyssa Mattero). Recycle it, repurpose it and reuse it for different channels and mediums.
Why? Simply because you want to maximize the exposure your content gets, thus extending the reach of your brand, and effectively, improving your ROI because you’ve already done the research and crafted the story. It often takes minimal effort to turn one of your best blog posts into a neat SlideShare presentation.
Not only is this useful for getting more eyeballs, it’s an easier way to engage different readers since some prefer text while others enjoy visual content.
Here are 5 ways to redistribute and repurpose your content:
1. Microblog it
One of the beauties of excellent content is you don’t necessarily have to keep it in its original form. In fact, you can play around with your content to suit different mediums while still ensuring your message still adds value to readers. Here are two ways you can microblog your existing content:
- To start, you can simply tweet out parts of your content that your audience might enjoy most. For example, if you have a list post, tweet some of its best points.
- Or, you can chop up the post into its individual tips and turn each tip into a funny picture or gif for a post on Tumblr.
2. Repost it
There’s no shame in reposting your work onto other sites. Doing so may actually help you reach a lot of new readers who have not yet visited your site before. Here are three ways to you can easily repost your content.
- Medium is one place you can easily republish your content. Simply paste your content and add an interesting featured image, and there ya go. Your content is now available to other Medium readers (and if you’re lucky, the editors might recommend it in their weekly newsletter).
- Examiner.com is another place you can repost your stuff. Unlike Medium though (which is now open to everyone), you have to apply to become an Examiner. Fortunately, becoming one is easy. Apply here using my referral link (disclosure: If you’re approved, I get $50 and you get $25 — a win-win).
- Of course, if you manage columns on other websites, you can always review their “contributor guidelines” to see if they’ll accept republished content (but always make sure to disclose that the post originally appeared on your site and link to the original article so everyone knows the content’s source). For example, I am a contributor to The Huffington Post and republish my best articles on my column.
3. Syndicate your blog
One of the easiest ways to get your content seen by more people is by syndicating your blog’s feed with content aggregators. You set it once and then forget it because your posts are automatically delivered to sites that syndicate your feed, and if the post meets contribution requirements, it’ll go live as soon as it is approved. Two noteworthy examples are:
- Business 2 Community (which accepts contributors and blog syndication for content that would be relevant for their readers who are business professionals).
- Social Media Today (which accepts contributions and blog feeds related to social media).
4. Visualize it
Some, among us, are visual learners. Therefore, an 800-word blog post with one or two images probably isn’t going to cut it.
- Instead, highlight the article’s key points and add several engaging images to turn it into a fun SlideShare presentation.
- Better yet, create an awesome video and publish that on either Vimeo or YouTube.
- Or turn your content into a shareworthy infographic. If you’re not a designer, but would still love a sweet infographic, start a project on Visual.ly.
5. Make it Downloadable
Finally, make it downloadable. Convert your content into PDF form with an attractive design and engaging images (oh, and capture some emails while you’re at it). Two ways to make your content downloadable include:
- Creating a whitepaper.
- Writing an e-book (here’s one we’ve published about related content).
What are other creative ways you are getting your content seen through different channels?