{"id":8957,"date":"2012-08-20T08:44:37","date_gmt":"2012-08-20T12:44:37","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=8957"},"modified":"2014-05-09T12:43:47","modified_gmt":"2014-05-09T16:43:47","slug":"social-media-and-blogging-stats-2012","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/social-media-and-blogging-stats-2012\/","title":{"rendered":"20 Amazing Social Media and Blogging Stats"},"content":{"rendered":"

\"\"<\/a>Understanding the latest blogging and social media statistics is essential to being a successful blogger\u2014you have to know how people spend their time online and how they share information to optimize your site for sharing and discovery. To help you keep up-to-date on the latest and greatest of the web, here are 20 amazing social media and blogging stats:<\/p>\n

1. Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages, up from 5% in February 2012 (Source: <\/em>BrightEdge)<\/a>\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

2. Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets\u00a0(Source: Buddy Media<\/a>)<\/em>\u00a0Click to tweet.<\/span><\/a>\u00a0<\/strong><\/p>\n

3. The average CTR for Facebook mobile ads is 1.32% compared with 0.086% for non-mobile ads (Source: AdParlor<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

4. 36.7% of U.S. mobile subscribers have accessed social networks or blogs with their devices\u00a0(Source: comScore<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

5. People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%)\u00a0(Source: Performics<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

6. 57% of Pinterest users interact with food-related content, the #1 category of content\u00a0(Source: Citigroup Global Markets<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

7. Facebook shares have the greatest influence on Google search rankings in the US, followed by the number of backlinks\u00a0(Source: Searchmetrics<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

8. 17% of US cell phone owners do most of their online browsing on their phone\u00a0(Source: Pew Research Center<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

9. 61% of U.S. online consumers have made a purchase based on recommendations from a blog\u00a0(Source: BlogHer<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

10. 81% of U.S. online consumers trust information and advice from blogs\u00a0(Source:\u00a0BlogHer<\/a>)\u00a0<\/em><\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

11. Blogger is the leading blog site in the U.S., with 46MM unique monthly users\u00a0(Source: Nielsen<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

12. 23% of total Internet usage time is devoted to social networks or blogs\u00a0(Source: Dream Systems Media<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

13. For the first time, more than half (53%) of Americans 65 and older use the internet or email (Source: Pew Research Center<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

14. 50% of consumers worldwide trust email messages from companies they have signed up to receive\u00a0(Source: Nielsen<\/a>)\u00a0Click to tweet.<\/strong><\/span><\/a><\/p>\n

15. 24% of the web’s top 10,000 sites have some official Facebook integration, vs 13% for Google+, 10% for Twitter, and 0.6% for LinkedIn\u00a0(Source: Pingdom<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

16. More than 1B people will use mobile devices as their primary internet access point in 2012\u00a0(Source: Google<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

17. When visiting a new website, it takes users less than 0.2 seconds to form an impression\u00a0(Source: Missouri University of Science and Technology<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/span><\/p>\n

18. Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites\u00a0(Source: comScore<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

19. 40% of the Interbrand Top 100 Brands are on Instagram, vs 51% on Pinterest, 64% on Google+, 94% on Twitter, and 98% on Facebook\u00a0(Source: Simply Measured<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

<\/em>20. Pinterest pins which include prices receive 36% more likes than those which do not\u00a0(Source: Shopify<\/a>)\u00a0<\/em>Click to tweet.<\/strong><\/span><\/a><\/p>\n

\"ShareaholicTrack your own social media and blogging statistics with Shareaholic Analytics<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

Understanding the latest blogging and social media statistics is essential to being a successful blogger\u2014you have to know how people spend their time online and… 
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