{"id":7877,"date":"2012-07-16T11:09:06","date_gmt":"2012-07-16T15:09:06","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=7877"},"modified":"2014-07-09T15:16:32","modified_gmt":"2014-07-09T19:16:32","slug":"how-to-create-shareable-content-wordcamp","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/how-to-create-shareable-content-wordcamp\/","title":{"rendered":"How to Create Shareable Content [WordCamp]"},"content":{"rendered":"<p style=\"text-align: center;\"><em><strong>Learn what your most shareable content is. Check out <a title=\"Shareaholic Analytics\" href=\"https:\/\/www.shareaholic.com\/publishers\/analytics?utm_campaign=Shareaholic_Blog&amp;amp;utm_source=Blog_CTA&amp;amp;utm_medium=Top_CTA&amp;amp;utm_content=How_To_Create_Shareable_Content\" target=\"_blank\">Shareaholic Analytics<\/a>.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/shareaholic-wordcamp.jpeg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-7886\" title=\"shareaholic wordcamp\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/shareaholic-wordcamp.jpeg\" alt=\"\" width=\"150\" height=\"125\" \/><\/a>Shareaholic had a fantastic time at <a title=\"WordCamp Boston\" href=\"http:\/\/2012.boston.wordcamp.org\/\" target=\"_blank\">WordCamp<\/a> this past weekend! It was thrilling to meet even more of our users in person and get to know some potential new publishers. I really loved getting to tell people about <a title=\"Recommendations\" href=\"https:\/\/www.shareaholic.com\/publishers\/recommendations\/\" target=\"_blank\">Recommendations<\/a>, our new <a title=\"Recommendations\" href=\"https:\/\/www.shareaholic.com\/publishers\/recommendations\/\" target=\"_blank\">related content widget<\/a>\u00a0for publishers. I also had a great time offering content marketing tips during my presentation.<\/p>\n<p>You can see the slides below.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/13655461\" width=\"560\" height=\"430\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Creating Shareable Content - Not Noise.\" href=\"https:\/\/www.slideshare.net\/Shareaholic\/creating-awesome-content-not-noise\" target=\"_blank\">Creating Shareable Content &#8211; Not Noise.<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/Shareaholic\" target=\"_blank\">Shareaholic<\/a><\/strong><\/div>\n<h3 class=\"subheader\">4 Tips for Creating Shareable Content<\/h3>\n<p>For those of you who couldn&#8217;t be there, here are my top five tips for content marketing.<\/p>\n<h3 class=\"subheader\">1. Use an Editorial Calendar<\/h3>\n<p>This is hardly the first time I&#8217;ve sang the praises of planning your content out before you write it in an <a title=\"Editorial calendars 101\" href=\"https:\/\/www.shareaholic.com\/blog\/2012\/05\/editorial-calendar-guide\/\" target=\"_blank\">editorial calendar<\/a>. Not to beat a dead horse, but this seriously will get you committed to thinking about what you post\u00a0<em>strategically<\/em>, as opposed to flippantly throwing some pictures of the company part up on the blog. For more tips, <a title=\"Editorial calendars 101\" href=\"https:\/\/www.shareaholic.com\/blog\/2012\/05\/editorial-calendar-guide\/\" target=\"_blank\">read our guide<\/a> to creating editorial calendars.<\/p>\n<h3 class=\"subheader\">2. Write Great Headlines<\/h3>\n<p>This really helps. It&#8217;s your first impression, so you want to make your headline count so your content is more shareable. Plus, Google takes into account things like your CTR on places like Google News as well as social media platforms like Facebook and Twitter as a signal of relevancy for your content. Writing a great headline will pay off two-fold, increasing your social shares and referral traffic plus improving your organic rankings in the long term.<\/p>\n<p><a title=\"Headline tips for bloggers\" href=\"https:\/\/www.shareaholic.com\/blog\/2011\/11\/10-kinds-of-shareable-headlines-to-try-on-your-blog\/\" target=\"_blank\">Read more headline tips here.<\/a><\/p>\n<h3 class=\"subheader\">3. Measure Your Progress<\/h3>\n<p>You can&#8217;t know where you&#8217;re going with content unless you get a grasp of what&#8217;s been working so far (or not working), plus if you track what new kinds of content you are testing. Using <a title=\"Shareaholic publisher analytics\" href=\"https:\/\/www.shareaholic.com\/publishers\/analytics\" target=\"_blank\">Shareaholic Analytics<\/a>, you can see what your more popular content is. When you see what gets shared the most, you can get a sense of how you will want to replicate success.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-7878\" title=\"Shareaholic Publisher Analytics\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics.png\" alt=\"\" width=\"440\" height=\"469\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics.png 917w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics-375x400.png 375w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics-282x300.png 282w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics-768x818.png 768w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/07\/Shareaholic-Publisher-Analytics-300x320.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<h3 class=\"subheader\">4. Think First as A Content Consumer<\/h3>\n<p>I ended my presentation by asking everyone to ask themselves why they share what they shared. What made <a title=\"KONY 2012\" href=\"http:\/\/www.kony2012.com\/\" target=\"_blank\">KONY 2012<\/a> so viral? Did you share it? Why?<\/p>\n<p>Skillshare&#8217;s <a title=\"Skillshare\" href=\"http:\/\/www.skillshare.com\/about\/manifesto\" target=\"_blank\">manifesto<\/a> has more than 4,000 Facebook likes and nearly 300,000 views <a href=\"http:\/\/vimeo.com\/34853044\" target=\"_blank\">on Vimeo<\/a>. <a title=\"Skillshare\" href=\"http:\/\/thenextweb.com\/shareables\/2012\/01\/11\/curiosity-is-how-well-get-to-wherever-well-be-tomorrow-skillshares-new-manifesto-video\/\" target=\"_blank\">The Next Web<\/a> even covered it. The <a title=\"Holstee Manifesto\" href=\"http:\/\/www.youtube.com\/watch?v=QDmt_t6umoY&amp;feature=player_embedded\" target=\"_blank\">Holstee Manifesto<\/a> has nearly 800,00 views.<\/p>\n<p>The Atlantic&#8217;s recent article <a title=\"Why Women Can't Have it All\" href=\"http:\/\/www.theatlantic.com\/magazine\/archive\/2012\/07\/why-women-still-can-8217-t-have-it-all\/9020\/\" target=\"_blank\">Why Women Can&#8217;t Have it All<\/a> has nearly 200,000 Facebook likes. This (AMAZING) Buzzfeed story celebrating the &#8220;<a title=\"Best of Prom 2012\" href=\"http:\/\/www.buzzfeed.com\/samir\/the-best-of-prom-2012\" target=\"_blank\">Best of Prom 2012<\/a>&#8221; has nearly 1,000 Facebook likes.<\/p>\n<p>We all know more than we think we know about what makes great content, because we share things we love every\u00a0day. If we can identify the reasoning behind our own social sharing habits, we can \u00a0apply it to our own content. So ask yourself why do you share what you share and soak in all the inspiration that follows.<\/p>\n<p><em><strong>What shareable content tips do you have for the class? Let us know in the comments!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what your most shareable content is. Check out Shareaholic Analytics. Shareaholic had a fantastic time at WordCamp this past weekend! It was thrilling to&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/how-to-create-shareable-content-wordcamp\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":12,"featured_media":17515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[522,521],"tags":[295,358,390],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/7877"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=7877"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/7877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/17515"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=7877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=7877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=7877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}