{"id":729,"date":"2009-11-09T09:47:43","date_gmt":"2009-11-09T14:47:43","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=729"},"modified":"2014-05-09T12:59:41","modified_gmt":"2014-05-09T16:59:41","slug":"advice-from-steve-rubel-on-microblogging-and-productivity","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/advice-from-steve-rubel-on-microblogging-and-productivity\/","title":{"rendered":"Advice from Steve Rubel on Microblogging"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/kE0an9DtLWg\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Based on <a href=\"http:\/\/www.steverubel.com\/\">Steve Rubel<\/a>&#8216;s advice, as you use <a href=\"https:\/\/www.shareaholic.com\"><strong>Shareaholic<\/strong><\/a> to connect, engage, and share &#8211; you should remember to think about the following five points:<\/p>\n<ul>\n<li><strong>Be ubiquitous<\/strong> &#8211; be in all the places where your stakeholders are spending their time. Are they spending their time on LinkedIn or YouTube?<\/li>\n<li><strong>Be relevant<\/strong> &#8211; think carefully about what kind of content your audience would care about. Are you adding value to their life?<\/li>\n<li><strong>Tailor your message to the platform<\/strong> &#8211; you may need to adopt different messages for each place. One type of story, or one type of messaging may not work everywhere. You have to adapt.<\/li>\n<li><strong>Be discoverable<\/strong> &#8211; everything that you create and put out should be discoverable through search engines like Google and Bing.<\/li>\n<li><strong>Look at the trends<\/strong> &#8211; constantly evaluate where your customers are, what are they doing, and how you can help them.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Based on Steve Rubel&#8216;s advice, as you use Shareaholic to connect, engage, and share &#8211; you should remember to think about the following five points:&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/advice-from-steve-rubel-on-microblogging-and-productivity\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":17670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[522,545],"tags":[52,526,295,53,51,49,50],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/729"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/17670"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}