{"id":6618,"date":"2012-06-08T10:00:45","date_gmt":"2012-06-08T14:00:45","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=6618"},"modified":"2014-05-13T11:13:42","modified_gmt":"2014-05-13T15:13:42","slug":"social-media-andblogging-lessons-from-the-pros","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/social-media-andblogging-lessons-from-the-pros\/","title":{"rendered":"Social Media and Blogging Lessons from the Pros"},"content":{"rendered":"<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/05\/shareaholic-logo-250.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" title=\"shareaholic logo 250\" alt=\"\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/05\/shareaholic-logo-250.png\" width=\"203\" height=\"50\" \/><\/a><em><strong>Sharing is caring! <a href=\"https:\/\/www.shareaholic.com\/tools\/browser?utm_campaign=Shareaholic_Blog&amp;utm_source=Blog_CTA&amp;utm_medium=Top_CTA&amp;utm_content=Social_Media_and_Blogging_Lessons_from_the_Pros\">Get Shareaholic for your browser<\/a> to share your content easily across your social networks. \u00a0<\/strong><\/em><\/p>\n<p>Yesterday, we gave a recap of some of our favorite <a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/06\/shareaholic-users-at-blogworld\/\">Shareaholic user presentations<\/a>, and we thought we\u2019d give some more insights from <a href=\"http:\/\/www.blogworldexpo.com\/2012-nyc\/\">BlogWorld<\/a> on other insightful presentations.<\/p>\n<h3 class=\"subheader\">Jay Baer \u2013 12 Imperative Must-Dos for the Serious Blogger<\/h3>\n<p>Jay\u2019s <a href=\"http:\/\/www.blogworldexpo.com\/2012-nyc\/conference\/sessions\/12-imperative-must-dos-for-the-serious-blogger\/\">session<\/a> was the perfect blend of anecdotes and analytics to teach you how to take your blog to the next level for your business. Some of our favorite advice included:<\/p>\n<ul>\n<li><strong>Be patient<\/strong>. Sustainable growth will not happen overnight. Jay even shared his own Google Analytics for Social Media Examiner, which showed that it took him three years to \u201cmake his first nickel.\u201d He reminded us that a blog is not a project, it\u2019s a process.<\/li>\n<li><strong>Be specific.<\/strong> You should be the favorite blog of a few people, not the \u201c#10 favorite\u201d of many. To help focus yourself, complete this sentence: \u201cBecause of this blog, _______ (type of person) will _________ (a specific benefit).\u201d Answering this question will help you create better content.<\/li>\n<li><strong>Be consistent. <\/strong>Don\u2019t value inspiration over perspiration. \u201cI\u2019ll only blog when I have something to say\u201d isn\u2019t a good strategy. You always have something to say\u2014not every post is going to be the best post ever. Remember, the more you post, the more eyeballs you will have on your page. At the end of the day, be concerned with percentage changes, not the absolute value of the numbers.<\/li>\n<li><strong>Be shareable.<\/strong> Of course this is one of our favorites\u2014we\u2019re all about sharing content! Be strategic about what type of <a href=\"https:\/\/www.shareaholic.com\/publishers\/sharing\">sharing capabilities<\/a> you have from your website. Maybe even consider industry specific sharing buttons to have more shares. And the best piece of advice is the Golden Rule of Social Media: \u201cShare other\u2019s content if you would like to be shared.\u201d (You can start by sharing this post through the buttons below!)<\/li>\n<\/ul>\n<p>Jay is one smart cookie\u2014check out <a href=\"http:\/\/www.slideshare.net\/jaybaer\/12-imperative-must-dos-for-the-serious-blogger\">his full presentation<\/a> and our <a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/05\/blogworld-ny-2012-preview-interview-with-jay-baer\/\">interview with him<\/a> to learn more. You can also follow Jay on Twitter <a href=\"https:\/\/twitter.com\/#!\/jaybaer\">@JayBaer<\/a>.<\/p>\n<h3 class=\"subheader\">Jenna Langer \u2013 Who is Behind the Company Logo? How to Humanize Your Brand Through Building Community<\/h3>\n<p>Jenna\u2019s <a href=\"http:\/\/www.blogworldexpo.com\/2012-nyc\/conference\/sessions\/who-is-behind-the-company-logo-how-to-humanize-your-brand-through-building-community\/\">session<\/a> was full of great examples of how everyone in the organization can be involved building and engaging community. As community manager and employee number three at Livefyre, Jenna set the pace for the community-driven brand and has continued to drive that throughout their culture. Here are some highlights and tips from her session:<\/p>\n<ul>\n<li><strong>Don\u2019t forget the importance of in-person connections.<\/strong> Livefyre is a blog conversations tool, so you\u2019d think that they only care about Tweeting and blogging with their community. Wrong. Jenna talked about how they really value their time spent at conferences and connecting with users face-to-face. She even mentioned \u201cbringing the meetup with you\u201d \u2013 if you\u2019re traveling, create casual meetups with users just to make those connections, grab some beers and hand out t-shirts. The casual approach might not work for every brand, but it was nice to see that you maybe you don\u2019t have to overthink things to connect with community members and make an impact.<\/li>\n<li><strong>Go above and beyond to win advocates.<\/strong> Jenna told a story about how she won over a power-user, <a href=\"http:\/\/twitter.com\/djwaldow\">DJ Waldow<\/a>. She did this by monitoring a search for her company on Twitter and discovering a question about blog commenting tools from him. Her response to him was personalized because she actually took a moment to read his blog and give specific examples of what Livefyre could do for his posts. The personalized approach worked!<\/li>\n<\/ul>\n<p>We also had a chance to catch up with Jenna after the session. <a href=\"http:\/\/www.youtube.com\/watch?v=O8JdP6smw_k\">Check out her tips<\/a> for getting all types of people involved in a community and her vision of success in community management.<\/p>\n<p>To learn more from Jenna follow her on Twitter <a href=\"http:\/\/twitter.com\/jennalanger\">@JennaLanger<\/a>.<\/p>\n<h3 class=\"subheader\">Scott Stratten \u2013 7 Deadly Social Media Sins<\/h3>\n<p>Besides a catchy title, Scott had a <a href=\"http:\/\/www.blogworldexpo.com\/2012-nyc\/conference\/sessions\/7-deadly-social-sins\/\">fabulous presentation<\/a>. His presentation was hilarious and really made us think about how we should change our own social media habits. Here are two habits that definitely need to change:<\/p>\n<ul>\n<li><strong>Mannequin Networking. <\/strong>Social media is about <a href=\"http:\/\/www.b2bbloggers.com\/blog\/a-two-way-conversation\/\">two-way conversation<\/a>, so don\u2019t send out automatic updates or fail to respond to people who try to talk to you. In the words of Scott, \u201cIf someone replies to you and you aren\u2019t there to respond, you are doing it wrong!\u201d In this same category is having an account and never responding\u2014it\u2019s actually worse to have one and not respond, then to not have an account at all. His words sum this category up the best: \u201cDon\u2019t try to have a presence without being present.\u201d<strong><\/strong><\/li>\n<li><strong>Apathy.<\/strong> This sin is the result of automation. Now more than ever, people are apathetic about interacting with others online. During his talk, Scott asked how many people don\u2019t want to be invited to Facebook events anymore\u2014half of the people in room raised their hands. If this continues, this will be the downfall of social media.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p>To hear more hilarious and down-to-earth insights from Scott, follow him on Twitter <a href=\"http:\/\/twitter.com\/@UnMarketing\">@UnMarketing.\u00a0<\/a><\/p>\n<h3 class=\"subheader\">Lynette Young \u2013 Taking The World\u2019s Stage: Women Using Social Media<\/h3>\n<p>Though the title of <a href=\"http:\/\/www.blogworldexpo.com\/2012-nyc\/conference\/sessions\/taking-the-worlds-stage-women-using-social-media\/\">her session<\/a> only mentioned women, Lynette\u2019s session touched both the differences and similarities in how women and men communicate. Our absolute favorite gem of advice revolved around a fear of sharing on social media. She said that both men and women fear rejection on social media if they share their content and they end up being wrong. People naturally want acceptance prior to posting, which doesn\u2019t work when trying to communicate online.<\/p>\n<p>To get around this problem, Lynette suggested people conquer their fear of rejection by having a small trusted circle of friends to share with first. We got a chance to catch up with her after the session, where she gave us some fabulous advice on <a href=\"http:\/\/www.youtube.com\/watch?v=TqpJcRIUSiA\">finding that circle of friends<\/a>.<\/p>\n<p><strong><em>What did you learn from <a href=\"https:\/\/twitter.com\/#!\/search\/realtime\/%23BWENY\">#BWENY<\/a>? Give a shout-out to your favorite session in the comments!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharing is caring! Get Shareaholic for your browser to share your content easily across your social networks. \u00a0 Yesterday, we gave a recap of some&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/social-media-andblogging-lessons-from-the-pros\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":40,"featured_media":5938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[606,545],"tags":[526,295],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/6618"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=6618"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/6618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/5938"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=6618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=6618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=6618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}