{"id":6285,"date":"2012-05-21T09:34:55","date_gmt":"2012-05-21T13:34:55","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=6285"},"modified":"2014-05-09T12:48:06","modified_gmt":"2014-05-09T16:48:06","slug":"editorial-calendar-guide","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/editorial-calendar-guide\/","title":{"rendered":"Editorial Calendars 101: What to Include and Why You Need One [Free Download]"},"content":{"rendered":"

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One of my favorite business quotes comes from one of my all-time favorite ladypreneurs, makeup mogul\u00a0Bobbi Brown<\/a>: “I’m not really type A, more like A minus.”<\/strong><\/p>\n

Coordinating daily (and often twice-daily) content coming from guest posters, a freelancer and myself takes a lot of planning and organization – two things that don’t come natural to myself, who has been described by others as a “free spirit.” When faced with responsibility that calls for skills opposite of those that come naturally to you, I’ve learned that you have to counter-react and give the project an extra punch of involvement and strategy. This is where my editorial calendar comes and saves the day.<\/p>\n

Oh, editorial calendar<\/a>, you divine source of sanity and motivation. This happy place is where the content planning and assignment takes place for the Shareaholic blog. I know I’ve\u00a0mentioned editorial calendars in several posts and guest posts, and now I realized we had an opportunity to share how we run ours around here. In this post I’ll give you some behind-the-scenes tips plus a free editorial calendar template<\/a> that you can use for your own blog.<\/p>\n

Why You Need An Editorial Calendar<\/h3>\n

Simply put, people who blog more often get more traffic. But throwing content on the blog every so often without a plan of attack is like driving around aimlessly without a map. Do you know why you’re publishing those pictures of the company picnic to your blog? Or are you just adding to the noise?<\/p>\n

Ask yourself:<\/p>\n