{"id":5996,"date":"2012-05-11T08:00:46","date_gmt":"2012-05-11T12:00:46","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=5996"},"modified":"2014-05-09T12:52:08","modified_gmt":"2014-05-09T16:52:08","slug":"blogworld-ny-2012-preview-interview-with-jay-baer","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/blogworld-ny-2012-preview-interview-with-jay-baer\/","title":{"rendered":"Jay Baer’s Advice for Serious Bloggers [BlogWorld Preview]"},"content":{"rendered":"

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Want more traffic and shares for your content? Use Shareaholic’s social share buttons<\/a>.<\/strong><\/em><\/p>\n

In just a little over a month, Shareaholic is headed to Blogworld & New Media Expo<\/a> in New York. to network and learn from other bloggers! We couldn’t be more excited, and we’d thrilled to be able to exclusively offer the Shareaholic community a sneak peak at some of the learnings to be had at the big event, plus a 10% discount on registration with the registration code SHARE10<\/a>.<\/strong><\/p>\n

\"\"<\/a>First up is Jay Baer<\/a>, a straight-shooting social media consultant and highly-sought after speaker. He writes the awesome social media blog Convince and Convert<\/a>, where I always learn something new. Seriously. He’s the co-author of The Now Revolution<\/a>, which he wrote with the\u00a0illustrious\u00a0Amber Naslund<\/a>. Jay Baer’s session is 12 Imperative Must-Do’s for The Serious Blogger<\/a>, and it’s sure to offer some substantial teachings for those who want their blogging to play a strong role in the success of their business the way it has for Jay. Without further ado, let’s hear from the man himself:<\/p>\n

1. How did you get started blogging?<\/h3>\n

I wrote a magazine column about digital marketing for many years, and when I started Convince & Convert in 2008, I decided to write more regularly via a blog. Like all bloggers, I started with zero readers. Then, I convinced my Mom to read it. She convinced my wife. And now, it’s pretty popular within the incredibly narrow niche of social media and content marketing professionals.<\/p>\n

2. You say that one of the things you want to cover in your session is how to move from using the blog as a creative outlet to using it for business. Is using a blog for a creative outlet a common mistake you see? How so?<\/h3>\n

I wouldn’t say it’s a mistake, but blogging for business and blogging for personal have different methods, best practices, metrics, and more. \u00a0I see a lot of smart business bloggers that have personal blogs on the side as that creative outlet. Tom Webster<\/a> (who is doing a track keynote at Blogworld about metrics and data) has his regular blog, and then a hilarious side project called “Tom Reads His Spam” where he literally posts audio recordings of dramatic reading of spam emails and Twitter direct messages. I used to have a blog called Why So Complicated (on Tumblr) where I would post a picture of the showerhead of every hotel where I stayed. Sort of a bizarre travelogue.<\/p>\n

3. How do you use your blog for business?<\/h3>\n

For my business, the blog is the home base of all our social media and content marketing. What I do on Twitter, Facebook, Linkedin, G+ and beyond is designed to get people to the blog. The blog generates speaking engagements (like BlogWorld), and speaking engagements generate consulting opportunities. That’s the virtuous circle for me.<\/p>\n

4. What do you know about building a blog community now that you wish you knew at the beginning?<\/h3>\n

That’s a complex question, best answered in my session at Blogworld! A couple of tidbits: successful bloggers spend a lot of time on other people’s blogs; successful bloggers cross-pollinate their content; successful bloggers go out of their way to interact; successful bloggers realize that community is great, but not the end goal (usually).<\/p>\n

5. How do you feel you were able to create a name for yourself in the blogosphere without losing yourself and keeping your eye on your goals?<\/h3>\n

I’m a very consistent blogger, I give more than I get, I try to put a different spin on the news of the day, and I want everything I write to make (at least some) people think “damn, that was good.” There aren’t any secrets, just lessons.<\/p>\n

Awesome lessons from a guy who’s very involved in this space! What did you learn? What else are you hoping to learn from Jay? Let us know in the comments!<\/p>\n

\"Shareaholic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Want more traffic and shares for your content? Use Shareaholic’s social share buttons. In just a little over a month, Shareaholic is headed to Blogworld… 
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