{"id":3913,"date":"2012-02-17T08:00:44","date_gmt":"2012-02-17T13:00:44","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=3913"},"modified":"2014-04-14T14:23:46","modified_gmt":"2014-04-14T18:23:46","slug":"mobile-os-traffic-breakdown","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/mobile-os-traffic-breakdown\/","title":{"rendered":"Blackberry OS Share of Mobile Traffic Increased 50% Since October"},"content":{"rendered":"

Last month, MySpace made a splash with its announcement that it had just grown by 1 million new users.<\/a>\u00a0I personally thought it was just 50,000 or so Hoobastank<\/a> tribute bands and Rock of Love<\/a> contestants, but it appears we have 1 million new, gentrified users among them. Who would have thought?<\/p>\n

Blackberry’s like the MySpace of mobile operating systems – everyone predicts a nosedive<\/a>. However, our aggregate data based on a global network of 200,000 publishers who reach more than 270 million unique monthly readers indicates that Blackberry is actually a bit of a comeback kid as well. Visits from the Blackberry OS actually increased by more than 50% from November 2011 to the end of January 2011<\/strong>.<\/p>\n

\"Blackberry<\/a><\/p>\n

Shut the front door, right? Not really, though. In December, deep price cuts<\/a> on the Blackberry Playbook led to a marketshare jump over the iPad in Canada. And while the iPhone and Android continue to dominate in America, on a global scale Blackberry is still quite popular. South Africa is one example<\/a>.<\/p>\n

Another notable OS is the Android. Android surpassed iPhone as the top traffic driver in December, but dropped back to number 2 in January<\/strong>.<\/p>\n

\"iPhone<\/a><\/p>\n

Here is a complete 6-month breakdown.<\/p>\n

\"Share<\/a><\/p>\n

So what does this mean for publishers? Mobile traffic is up, so be sure that your website is optimized for mobile. This is particularly important if you’re offering location-specific content. According to Google, local searches account for around 40% of mobile searches<\/a>. So when considering which OS to optimize for, don’t discount Blackberry quite yet.<\/p>\n

Most importantly, make these decisions based on your own audience. You can discover mobile trends for your very own blog under Google Analytics\/Audience\/Mobile.<\/strong><\/p>\n

\"Google<\/a><\/p>\n

This is how you can learn what devices your readers use when they consume and share your content on the go.<\/p>\n

What mobile trends have you noticed on your blog? Miss your Blackberry? Let me know in the comments.<\/p>\n

Be the first to get Shareaholic’s Monthly Referral Traffic Report straight to your inbox. Join the Shareaholic community to sign up<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, MySpace made a splash with its announcement that it had just grown by 1 million new users.\u00a0I personally thought it was just 50,000… 
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