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I came across a really interesting post in my LinkedIn feed<\/a> this morning about how LinkedIn’s feed algorithm works. It is worth the quick read:<\/p>\n \nAfter you post on LinkedIn your content goes through four stages:<\/p>\n #1: The algorithm sorts through your text, image, and video updates, then chucks them onto one of three piles: SPAM, LOW QUALITY, or CLEAR.<\/p>\n #2: If the LinkedIn bot clears your post, it\u2019s going to send it to a small, random segment of your audience to predict how well it will score.<\/p>\n #3: Likes, comments, and shares from your focus group will determine your post\u2019s popularity. A like gets you one point, a comment gets you two points, and a share gets you three points. The lower your total score, the less eyeballs you get, and vice versa. <\/p>\n #4: As your post gets more people talking, it’s sent for review at LinkedIn HQ. If it does really well, the LinkedIn editors will surface your post in third-degree feeds, at which point you\u2019ll be officially \u201ctrending\u201d.\n<\/p><\/blockquote>\n For further reading, I recommend checking out this post from LinkedIn’s engineering blog: Strategies for Keeping the LinkedIn Feed Relevant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"