{"id":19397,"date":"2016-04-05T14:21:00","date_gmt":"2016-04-05T18:21:00","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=19397"},"modified":"2016-04-12T13:14:45","modified_gmt":"2016-04-12T17:14:45","slug":"product-photography-drives-sales","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/product-photography-drives-sales\/","title":{"rendered":"How to Drive Sales With Effective Product Photography"},"content":{"rendered":"

Use your photos\u00a0to drive more traffic. Try Shareable Images<\/a>.<\/em><\/p>\n

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As consumers, we love pouring through photos, admiring them\u2026 that is, until we can\u2019t seem to find the level of detail we\u2019re looking for. On the flip side, as website managers, isn\u2019t it a pain to photograph, upload, and manage all<\/em> those photos<\/a>?<\/p>\n

Although product photos can seem both cumbersome\u00a0and even pointless to anyone managing a website or e-commerce\u00a0business<\/a>, especially in an\u00a0era where\u00a0\u201ccontent is king,\u201d they are perhaps more important than ever. And until the cost of video production<\/a> drops or someone invents a 3D product simulation experience, they\u2019ll be the quickest, most inexpensive way for you to convey what you are selling and why it matters to audience.<\/p>\n

Here are three ways you can use product photography<\/a> to improve\u00a0sales\u00a0pages, boost conversions, and keep shoppers around longer.<\/p>\n

Think One Photo is Enough? Nope<\/h3>\n

Unless you\u2019re selling brown paper bags or paper clips online, you can\u2019t get away with a single product photo anymore. The novelty of e-commerce has worn off, and it\u2019s time to play hardball. To differentiate yourself, you need to differentiate your products \u2013 and that means putting in real effort<\/strong>.<\/p>\n

Consumers who are looking to make a purchase, especially if it\u2019s an expensive one, are going to spend time pouring over every detail of your product pages before they make a decision. If you can\u2019t offer the information they need, they\u2019re likely going to leave. This includes photos. What this means is: if there\u2019s any doubt, because of your photos, you\u2019re going to lose a sale.<\/p>\n

You should utilize multiple product photos to make these details very clear:<\/p>\n