{"id":19249,"date":"2014-07-21T10:58:16","date_gmt":"2014-07-21T14:58:16","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=19249"},"modified":"2014-07-21T11:26:01","modified_gmt":"2014-07-21T15:26:01","slug":"social-media-traffic-trends-07-2014","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-07-2014\/","title":{"rendered":"In Q2, Facebook Drove 23.39% of Overall Visits to Sites [REPORT]"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Your audience raves about you. Help them <a title=\"Shareaholic for publishers\" href=\"https:\/\/www.shareaholic.com\/publishers\" target=\"_blank\">discover and share your best content too<\/a>.<\/em><\/p>\n<hr \/>\n<p>Facebook is the social network to end all social networks.\u00a0At least, we have a bit of\u00a0evidence\u00a0to support that claim.<\/p>\n<p>In the 2nd\u00a0Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data\u00a0that demonstrates Facebook&#8217;s absolute dominance as the leading driver of social referrals to sites across the web. Year-over-year, its\u00a0\u201cshare of visits,\u201d a percentage of overall traffic \u2014\u00a0direct traffic, social referrals, organic search, paid search, etc. \u2014 sites received, skyrocketed, even as it has <a href=\"https:\/\/www.facebook.com\/business\/news\/Organic-Reach-on-Facebook\" target=\"_blank\">decreased brands&#8217; organic reach<\/a>.<\/p>\n<p>This April, <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-04-2014\/\" target=\"_blank\">we crowned Facebook and Pinterest<\/a> king and queen of social referrals. As it stands, that is still true. That said, our updated figures will still surprise you.<\/p>\n<p>Our newest study, which focuses on how much traffic the 8 most popular social media platforms referred to our network of sites*, is broken up into two main parts:<\/p>\n<ul>\n<li><strong>Section\u00a0I: Social referrals over Q2 2014 (March &#8211; June 2014) &#8212;<\/strong>\u00a0A brief look at\u00a0four\u00a0months of data collected from 300,000+ websites reaching a global audience of more than 400 million unique visitors.**<\/li>\n<li><strong>Section II: Social referrals year-over-year (June 2013-2014) &#8212;<\/strong>\u00a0A deeper analysis of thirteen\u00a0months of data collected from 200,000+ websites reaching a global audience of more than 250\u00a0million unique visitors.**<\/li>\n<\/ul>\n<p>Let&#8217;s dig into the numbers.<\/p>\n<h2>Section\u00a0I: Social Referrals Over Q2 2014<\/h2>\n<p>Our first chart observes &#8220;share of visits&#8221; for each social network over the months of March, April, May, and June 2014. The final column quantifies how much each social platform&#8217;s share has changed\u00a0from March (end <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-04-2014\/\" target=\"_blank\">of Q1<\/a>) through June (end of Q2).<\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-chart.png\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-19263\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-chart.png\" alt=\"Social Media Traffic Referrals Q2 July 2014 chart\" width=\"450\" height=\"250\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-chart.png 450w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-chart-300x167.png 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-chart-400x222.png 400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><br \/>\nOf the top 8 social networks, only Facebook drove a greater share of traffic at the end of Q2 than it did at the end of Q1.<\/p>\n<p>By increasing its share 10.09% (2.14 percentage points), it may be fair to suggest\u00a0that Facebook\u00a0stole share from the seven remaining\u00a0social networks, which lost a collective 1.97 percentage points.<\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph.png\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-19265\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph.png\" alt=\"Social Media Traffic Referrals Q2 July 2014 graph\" width=\"560\" height=\"358\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph.png 672w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph-625x400.png 625w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph-300x192.png 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-Q2-July-2014-graph-400x256.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><br \/>\nTo understand if this was part of a greater, lasting trend, we also decided to look at how &#8220;share of visits&#8221; changed\u00a0year-over-year.<\/p>\n<h2>Section II: Social Referrals Year-Over-Year<\/h2>\n<p>Social media is now a well-developed and highly\u00a0sophisticated medium.<\/p>\n<p>Within seconds, a 140-character message can be shared across the world, in real time. In extreme cases, social media helps <a href=\"http:\/\/www.forbes.com\/sites\/gregsatell\/2014\/01\/18\/if-you-doubt-that-social-media-has-changed-the-world-take-a-look-at-ukraine\/\" target=\"_blank\">pioneer revolutions<\/a>.\u00a0For everyday users, it&#8217;s a means of <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-marketing-copy\/\" target=\"_blank\">discovering and sharing content<\/a> and stories that matter to them &#8212; and that leads to <a href=\"https:\/\/www.shareaholic.com\/blog\/improving-social-media-ctrs\/\" target=\"_blank\">valuable traffic for businesses and publishers<\/a>.<\/p>\n<p>But how\u00a0has social media as a source of traffic changed in the past 13 months? The answer is in the numbers below <em>(click to enlarge)<\/em>:<\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart.png\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-19257\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart.png\" alt=\"Social Media Traffic Trends July 2014 chart\" width=\"560\" height=\"148\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart.png 980w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart-700x185.png 700w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart-300x79.png 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart-768x203.png 768w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Trends-July-2014-chart-400x106.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Together, the 8\u00a0largest sources of social referrals drove 31.07% of overall traffic sites received last month. Compare that to 15.55% during the same time last year.<\/p>\n<p>Year-over-year, only 3 social networks (Facebook, Pinterest and StumbleUpon) saw their &#8220;share of traffic&#8221; grow. The other 5 (Twitter, Reddit, YouTube, Google+, and LinkedIn) saw their shares steadily decline or sharply nosedive, as is the case with Reddit, YouTube and LinkedIn.<\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph.png\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-19266\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph.png\" alt=\"Social Media Traffic Referrals July 2014 graph\" width=\"560\" height=\"358\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph.png 673w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph-626x400.png 626w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph-300x192.png 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/07\/Social-Media-Traffic-Referrals-July-2014-graph-400x256.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Here are a few key takeaways from this report:<\/p>\n<h3>1) Facebook is, by an extremely wide margin, the #1 source of social referrals<\/h3>\n<ul>\n<li>Easily <a href=\"http:\/\/www.businessinsider.com\/a-global-social-media-census-2013-10\" target=\"_blank\">the largest social network<\/a>, Facebook commands the most\u00a0clout among marketers and publishers hungry for referrals. Well-positioned for world domination, Facebook now drives nearly a quarter (23.39%) of overall traffic to sites and has no plans of stopping anytime soon. Over the last year, its &#8220;share of traffic&#8221; has skyrocketed, up 150.49% (14.05 percentage points) from 9.34% in June 2013.<\/li>\n<li>A social network is only as good as the connections is fosters and supports. Fortunately, for Facebook, users depend on the ubiquitous social network to communicate individually and wholesale\u00a0with friends. In fact, 64% of Facebook users visit the site on a daily basis, <a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2014\/02\/03\/6-new-facts-about-facebook\/\" target=\"_blank\">according to Pew Research<\/a>.<\/li>\n<li>Users are always plugged into their feed and without realizing, tend\u00a0to be highly invested in frequent check-ins and lightweight touch points with their connections. Simply put, Facebook is winning the referrals war because users can&#8217;t seem to get enough of content shared by close friends and relatable acquaintances.<\/li>\n<li>Facebook&#8217;s rich, and somewhat unpredictable feed promises anything but monotony. Multi-form media (short posts, long rants, link previews, unformatted links without previews, etc.) offers inconsistency which makes it impossible to scroll far without at least a handful of posts catching your eye.<\/li>\n<li>Also, <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-04-2014\/\" target=\"_blank\">I&#8217;ve said it before<\/a> and I&#8217;ll say it again. Even <a href=\"http:\/\/blog.eat24hours.com\/breakup-letter-to-facebook-from-eat24\/\" target=\"_blank\">deleting your Page and hating on Facebook<\/a> for limiting brands&#8217; organic reach can get you 27,000 likes and shares on the platform you so vehemently denounce. Am I right, Eat24?<\/li>\n<\/ul>\n<h3>2) Pinterest, the reigning queen saw its share peak in March<\/h3>\n<ul>\n<li>In March, Pinterest was responsible for 7.10% of all visits sites received. Last month, its share of traffic was only 5.72% though. Has it hit a plateau? It&#8217;s too early to tell. Year-over-year, the image-friendly social platform saw its share grow 69.53% (2.34 percentage points), up from 3.38% overall. Arguably,\u00a0this is only a temporary decline as it figures out the perfect balance between the amount of promoted pins and organic pins users see. It is premature\u00a0to think Pinterest&#8217;s bubble is due to burst; the four year old\u00a0social network has barely moved on from\u00a0its training wheels.<\/li>\n<li>What&#8217;s Pinterest&#8217;s advantage? <a href=\"https:\/\/www.shareaholic.com\/blog\/image-share-buttons\/\" target=\"_blank\">Compelling visual content<\/a>\u00a0wins, time and time again. That&#8217;s why brands love the platform. It allows them to showcase their best products in front of an audience excited to discover things that fit users&#8217;\u00a0personal\u00a0aesthetic. Images do wonders to arouse\u00a0curiosity and encourage action. Take, for instance, <a href=\"http:\/\/blog.piqora.com\/pinterest-roi-study\/\" target=\"_blank\">this study<\/a> by Piqora which calculated the value of a Pin at 78 cents. Not bad, if you ask me.<\/li>\n<\/ul>\n<h3>3) Twitter hangs\u00a0steady in 3rd place<\/h3>\n<ul>\n<li>Over\u00a0the last 13 months, Twitter&#8217;s share reached a high of 1.30% and dipped to a low of 0.99%. Last month, sites across the web only sourced 1.03% of their overall traffic from Twitter, which is down 18.12% (0.22 percentage points) from the same time a year ago.<\/li>\n<li>Why is Twitter falling behind in referrals? For one, constrained media has its limitations. Though tweeps love that messages are short and succinct, there is only so much you can fit in each 140-character tweet. Because of that, feeds tend to look the same &#8212; lines of text and links broken only by the\u00a0occasional emoji, image, GIF, Vine, or video.<\/li>\n<li>Loosely-based connections make it tough to care about everyone&#8217;s tweet, and since users may post more updates here and may follow more people than they have friends on Facebook, feeds end up being a flooded sea of content. The overwhelmed feed means even as the network grows, fewer tweets will actually be read (and clicked).<\/li>\n<li>More and more, businesses are using Twitter <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-business-branding\/\" target=\"_blank\">for branding<\/a> more than for traffic acquisition. Take, for instance, the now iconic &#8220;Dunk in the Dark&#8221; <a href=\"https:\/\/twitter.com\/Oreo\/status\/298246571718483968\" target=\"_blank\">tweet<\/a> by Oreo, Ellen&#8217;s <a href=\"https:\/\/twitter.com\/TheEllenShow\/statuses\/440322224407314432\" target=\"_blank\">selfie<\/a>\u00a0at the Oscars and, more recently, Snickers&#8217; &#8220;More satisfying than Italian&#8221; <a href=\"https:\/\/twitter.com\/SNICKERS\/statuses\/481533752477495300\" target=\"_blank\">tweet<\/a> during the World Cup.<\/li>\n<\/ul>\n<h3>4) StumbleUpon manages to fare well and hold a strong 4th position<\/h3>\n<ul>\n<li>In the last 13 months StumbleUpon&#8217;s\u00a0share of traffic peaked just shy of 1% in March 2014. Growing slightly year-over-year, last month, it\u00a0drove a modest 0.60% of overall traffic to sites, up 13.33% (0.07 percentage points) from 0.53% in June 2013.<\/li>\n<li><a href=\"https:\/\/www.shareaholic.com\/blog\/category\/native-advertising\/\" target=\"_blank\">Content discovery<\/a> continues to be a huge and growing space. Though because of\u00a0limited opportunity for users to &#8220;engage&#8221; with the platform, marketers and publishers will\u00a0have to cross their fingers hoping their stories will be recommended, over and over again, to StumbleUpon&#8217;s plethora of content-hungry users.<\/li>\n<\/ul>\n<h3>5) Reddit is still a tough cookie to crack<\/h3>\n<ul>\n<li>Over the last year, Reddit has seen a stark\u00a0decline in the overall share of visits it sends\u00a0sites&#8217; way. Starting at a 13-month high of 0.55% in June 2013, its share quickly sunk to 0.27% in August and hasn&#8217;t recovered since, finally hitting a low of 0.19% last month. Year-over-year, its share shrunk 65.64% (a loss of 0.36 percentage points).<\/li>\n<li>In January, I published a <a href=\"https:\/\/www.shareaholic.com\/blog\/reddit-wtf\/\" target=\"_blank\">somewhat controversial report<\/a>\u00a0(perhaps unfairly) singling out the notoriously snark-filled platform for hoarding its traffic and users, though one may argue Reddit is awfully generous to a select number of sites for whom\u00a0it delivers vast amounts of\u00a0outbound traffic (namely Imgur.com). What&#8217;s more is that\u00a0Reddit itself has become a destination for sourcing stories. For example, here are listicles curated by <a href=\"http:\/\/www.buzzfeed.com\/erinchack\/unexpected-plot-twists-on-the-internet\" target=\"_blank\">Buzzfeed<\/a> and <a href=\"http:\/\/mashable.com\/2013\/05\/08\/reddit-facts-5-8\/\" target=\"_blank\">Mashable<\/a>\u00a0via\u00a0Reddit threads. In many ways, Reddit has <em>become<\/em> news. Although\u00a0many links are still shared, there are far fewer threads that highlight ONE link (many threads will include tons of links in the discussion but fewer threads are created around a\u00a0single link). For example,\u00a0<a href=\"http:\/\/www.reddit.com\/r\/AskReddit\/comments\/yvg8j\/whats_your_picture_you_cant_see_without_laughing\/\" target=\"_blank\">this<\/a>\u00a0is a top post from 2012 which is entirely\u00a0a user-generated compilation of outbound links.<\/li>\n<li>Ultimately,\u00a0a platform&#8217;s potential is really is what you make of it. For those that know how to <a href=\"http:\/\/adage.com\/article\/special-report-sxsw\/reddit-hates-marketing-market\/292068\/\" target=\"_blank\">effectively engage Redditors<\/a>\u00a0(without releasing the trolls), Reddit can be an invaluable community. In the aggregate though, it&#8217;s not one you can rely on to passively provide traffic.<\/li>\n<\/ul>\n<h3>6) For the average publisher, YouTube, Google+ and LinkedIn are going nowhere fast as sources of valued\u00a0referrals<\/h3>\n<ul>\n<li>In June 2014, &#8220;share of visits&#8221; for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively. YouTube and LinkedIn saw their shares take a dramatic turn for the worse in the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points). Google+ fared a bit better, shedding a mere 19.81% (0.02 percentage points) of its share of traffic year-over-year. On the plus side, YouTube, Google+ and LinkedIn offer\u00a0<a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-engagement-03-2014\/\" target=\"_blank\">the most engaged social media post-click referrals<\/a>.<\/li>\n<li>For the majority of\u00a0marketers and publishers, YouTube\u00a0is not a significant driver of traffic because not all\u00a0businesses have the sufficient resources to develop high-quality <a href=\"https:\/\/www.shareaholic.com\/blog\/video-marketing-seo-results\/\" target=\"_blank\">videos<\/a> their audiences want to see and share. Making good videos is prohibitively expensive. It also requires\u00a0lots of skilled talent. Among the few that have developed popular YouTube channels, it&#8217;s a traffic gold mine.<\/li>\n<li>Google+ is an odd beast with an <a href=\"http:\/\/bits.blogs.nytimes.com\/2014\/02\/19\/the-loyal-users-of-google-plus-say-it-is-no-ghost-town\/\" target=\"_blank\">incredibly dedicated community of core users<\/a>. But it simply doesn&#8217;t have the size or carry the same influence as competing social platforms. Arriving late to the game, Google Plus failed to grow user adoption of the platform since most marketers and publishers still do not quite understand\u00a0its value and are likely overwhelmed managing their already claimed and robust Facebook and Twitter accounts. As <em>Marketing Land&#8217;s<\/em> Martin Beck puts it, &#8220;<a href=\"http:\/\/marketingland.com\/ghost-town-google-social-referral-graveyard-88790\" target=\"_blank\">[Google+ is] not a ghost town, but a social referral graveyard<\/a>.&#8221;<\/li>\n<li>I&#8217;ve gone back-and-forth on LinkedIn. More recently, I&#8217;ve been <a href=\"https:\/\/www.shareaholic.com\/blog\/linkedin-publishing-tool\/\" target=\"_blank\">optimistic about the\u00a0potential<\/a>\u00a0of its open publishing platform. That said, since users still report not having access to pen posts (or they simply haven&#8217;t noticed the change on their account), sites across the web have yet to realize the power\u00a0of authoring and <a href=\"https:\/\/www.shareaholic.com\/blog\/content-distribution-syndication\/\" target=\"_blank\">syndicating content<\/a> on LinkedIn. Of course, even that might not move the needle for the social platform that&#8217;s seen such a dramatic decline in share of visits years-over-year. It is quite possible that, like Reddit, LinkedIn is becoming more a source for stories. Anecdotally, I find myself referencing posts from LinkedIn Influencers I admire in articles I publish. Firsthand, I&#8217;ve also seen a ton of engagement in group or status update threads and in the comments of posts. Is there a chance LinkedIn has become insular? I would think so. But another diagnosis of LinkedIn&#8217;s anemia can be that its &#8220;professionals only&#8221; image is deterring many users from taking full advantage of the platform. Even those that can benefit the most from LinkedIn <a href=\"http:\/\/www.buzzfeed.com\/charliewarzel\/linkedin-doesnt-matter-to-the-people-who-need-it-most\" target=\"_blank\">shun it<\/a>.<\/li>\n<\/ul>\n<p><em style=\"color: #555555;\">What dramatic\u00a0traffic trends have you noticed over Q2 or in the past year? Also, if you&#8217;re a fan of\u00a0our data reports, <a style=\"font-weight: inherit; font-style: inherit; color: #1a6a96;\" href=\"https:\/\/www.shareaholic.com\/blog\/shareaholic-email-signup\/\">subscribe to our blog<\/a>\u00a0so you won&#8217;t miss out on the next one.\u00a0For questions related to this or any other Shareaholic reports, please contact\u00a0<a href=\"mailto:press@shareaholic.com\" target=\"_blank\">press@shareaholic.com<\/a>.<\/em><\/p>\n<hr \/>\n<p><span style=\"font-size: small;\">*\u00a0Shareaholic sources data from a network of opt-in websites that utilize its <a href=\"https:\/\/shareaholic.com\/publishers\" target=\"_blank\">content marketing and publishing tools<\/a>. Our sites are fairly diverse, spread across tens of different head categories (e.g. food, tech, design, fashion and beauty, marketing, sports, parenting, religion, general news, and many, many more), with sites ranging from independent lifestyle blogs to publishing companies to commerce sites. Furthermore, the size of websites participating in this study varies. Some receive less than 1,000 unique visitors each month while others pull in millions.<\/span><\/p>\n<p><span style=\"font-size: small;\">**\u00a0Our methodology is unique in that we utilize a proprietary network of opt-in websites that continues to grow. Rather than working solely with a static list, we take advantage of an expanding data set\u00a0which is why our sample size\u00a0for Q2 (300k+ sites reaching 400M+ users) is larger than that for our year-over-year analysis (200k+ sites reaching 250M+ users).<\/span><\/p>\n<p><a style=\"text-align: center;\" href=\"https:\/\/www.shareaholic.com\/blog\/shareaholic-email-signup\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2013\/01\/shareaholic-newsletter-cta.png\" alt=\"Shareaholic Email Signup\" width=\"300\" height=\"120\" \/><\/a><\/p>\n<p>Love what we do at Shareaholic?\u00a0<a href=\"https:\/\/shareaholic.com\/careers\">Join the team or refer a friend<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your audience raves about you. Help them discover and share your best content too. Facebook is the social network to end all social networks.\u00a0At least,&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-07-2014\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":61,"featured_media":19266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[354,545],"tags":[367,233,464,376,275,374,408,375,45,278],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/19249"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=19249"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/19249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/19266"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=19249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=19249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=19249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}