{"id":18883,"date":"2014-06-12T15:00:09","date_gmt":"2014-06-12T19:00:09","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=18883"},"modified":"2014-06-12T15:36:38","modified_gmt":"2014-06-12T19:36:38","slug":"ways-businesses-write-content","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/ways-businesses-write-content\/","title":{"rendered":"3 Ways Businesses Should Be Writing Content"},"content":{"rendered":"

Content drives awareness, traffic and sales.\u00a0Shareaholic powers brand publishing<\/a>.<\/em><\/p>\n

\n

Blogging for businesses, private clients and people other than yourself is an upward climb. Not only do you have to take on the persona of someone else<\/a>, it is up to you to generate content, topics and results.<\/p>\n

\"Bored<\/p>\n

For the everyday business blog, an unenthused writer is the most dangerous person in your marketing department.<\/p>\n

This is because few eyes actually care what the writer produces and hardly anyone checks her work. But with a bit of direction and long-term planning<\/a>, business bloggers are able to reinvigorate their blog and social media content.<\/p>\n

The Ask-Answer Approach<\/h3>\n

People use the Internet to find information. Googlers will informally query, \u201cContractors in New Jersey.\u201d Or, perhaps, \u201cHow do I get a better mortgage?\u201d Whether you are a contractor or mortgage broker, it helps to have answers to these questions.<\/p>\n

Content helps sites rank higher on SERPs<\/a>, especially if it matches keywords and search queries. However, it isn’t recommended that amateur or non-technical business writers blog with SEO and other keyword strategies in mind. Well intentioned keyword plugs can quickly become disastrous for the quality of a post and your overall rankings. Keywords often get in the way of flow and overuse of a certain keyword is considered a manipulative, black-hat SEO tactic<\/a>.<\/p>\n

The ask-answer approach is one of the best ways to plan, write and market content<\/a>. You need to first find questions people may have about your business, products and industry as a whole. This may help:<\/p>\n