{"id":18805,"date":"2014-06-08T13:00:35","date_gmt":"2014-06-08T17:00:35","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=18805"},"modified":"2014-06-09T11:10:03","modified_gmt":"2014-06-09T15:10:03","slug":"5-ps-of-content-marketing","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/5-ps-of-content-marketing\/","title":{"rendered":"The 5 P\u2019s of Content Marketing"},"content":{"rendered":"

Shareaholic simplifies content marketing<\/a>.<\/em><\/p>\n

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Everyone’s abuzz about content marketing these days, and for good reason. While advertising isn\u2019t dead, the digital age<\/a> has spawned a brave new era for today\u2019s marketer. \u201cSelling\u201d doesn\u2019t work like it used to. But informing, educating, and even doing a little entertaining, does.<\/p>\n

\"Content<\/p>\n

That\u2019s content marketing: Providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.<\/p>\n

So, you\u2019re convinced that content marketing is the way to go. But how does one start? Getting a strong content marketing program going \u2013 and then managing it well while providing successful outcomes \u2013 may seem daunting at first. The key is breaking the process down into 5 ongoing steps \u2013 Plan, Produce, Publish, Promote and Prove.<\/p>\n

Even if you\u2019re already dabbling in content marketing and want to ratchet things up to keep pace with the competition, the 5 P\u2019s can help you backfill any gaps in your content program.<\/p>\n

Plan<\/h3>\n

Flying by the seat of your pants won\u2019t get the job done. You need to put a plan<\/a> together.<\/p>\n

The first step is deciding what content formats make sense for your audience. Possibilities include:<\/p>\n