{"id":18211,"date":"2014-05-09T00:48:09","date_gmt":"2014-05-09T04:48:09","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=18211"},"modified":"2014-06-20T09:14:28","modified_gmt":"2014-06-20T13:14:28","slug":"social-media-marketing-copy","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/social-media-marketing-copy\/","title":{"rendered":"How To Write Killer Copy For Social Media (which gets people to click and convert)"},"content":{"rendered":"

Amplify your content with social share buttons<\/a> that drive reader engagement.<\/em><\/p>\n

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As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles<\/a> and descriptions such as “This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood” and “Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing.” I mean, what harm does it really do to simply click the link?<\/p>\n

Smart social media marketers know how to do this well, such that readers almost\u00a0feel compelled to\u00a0learn more. Fortunately, there’s no shame in it and, in fact, if you want to be successful at social media<\/a>, you may even need to mimic some of these tactics in order to craft shareworthy<\/a> posts to publish on social media.<\/p>\n

For a bit of guidance, we turned to entrepreneurs and proud members of the Young Entrepreneur Council (YEC), who provided 12 responses to the following query:<\/p>\n

What strategies does your marketing team use to write social media copy that gets people to click and convert?<\/h2>\n
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The YEC<\/a>\u00a0is an invite-only organization comprised of the world’s most promising entrepreneurs. In partnership with Citi, YEC launched StartupCollective<\/a>, a free virtual mentorship program to help millions of entrepreneurs start and grow businesses.<\/em><\/p>\n

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\"Selling<\/p>\n

1. Selling at the Right Time<\/h3>\n

“Conversion is tough on social media not only due to peer influence, but also because a person must transition from one level of exertion to another,” notes George Bousis<\/a>, co-founder of gift card marketplace\u00a0Raise<\/a>.<\/p>\n

Bousis continues,\u00a0“It can be hard to move from the ‘thinking about it’ phase to the ‘I’m buying this now’ phase. Know what your users want, and capture them in the transition to build trust and a need for your product. And, of course, test everything.”<\/p>\n

2. Being Genuine<\/h3>\n

Kelcy Pegler, Jr. knows authenticity is key. As the founder of\u00a0Roof Diagnostics<\/a>, Pegler uses a more casual tone with clients.<\/p>\n

“Take the wall down and speak directly to your customers without any fluff. It’s important to let your customers know what you are doing and why you are doing it. Remember that customers are smart and they want to engage honestly<\/a>.”<\/p>\n

3. Posting With Purpose<\/h3>\n

Just make sure you’re not posting blindly.\u00a0“It starts with having a purpose beyond pushing your brand,” says\u00a0Marcos Cordero, CEO of\u00a0GradSave, LLC<\/a>.<\/p>\n

Cordero adds, “Remember why people are on social media in the first place. It may be to take a break, connect with others or discover fun, interesting or useful content. If you give people something they want, it’s a lot easier to get them to engage.”<\/p>\n

\"Going<\/p>\n

4. Starting With a Goal<\/h3>\n

Adam Root<\/a>,\u00a0CTO of social media marketing technology firm\u00a0Hiplogiq<\/a>,\u00a0takes a more strategic approach to engaging an audience. Root\u00a0recommends you, “First, determine your call to action. Then, think about the network<\/a> you are posting on. Twitter is more current than most networks and works well with timely messages. Facebook is better for long-form content. Create different headlines<\/a> and posts for different networks during different times of the day. Analyze the results, and apply those key learnings to future posts.”<\/p>\n

5. Writing for the Reader<\/h3>\n

The first thing\u00a0Brewster Stanislaw<\/a> of\u00a0Inside Social<\/a> asks himself is, “Would I click on this?”<\/p>\n

An important question indeed. Stanislaw then suggests you, “Try to actually be the reader for the moment. What motivates him or her<\/a>? If you can successfully understand what delights and excites the reader, then craft copy that feels authentic to those desires. By writing copy the reader identifies with, you maximize the chance of conversion.”<\/p>\n

6. Writing Strong Headlines<\/h3>\n

Laura Pepper Wu<\/a>, author of\u00a0The Write Life Magazine<\/a>, knows the secret is still in the headline.<\/p>\n

“Start with strong, attention-grabbing headlines<\/a> that evoke curiosity, a strong emotion, a counterintuitive reaction or simply make someone laugh! If your headline is weak, it doesn’t matter how good the rest of the copy is because no one is going to click through. People often add headlines and titles as afterthoughts, but a headline should get as much thought as the rest of the piece.”<\/p>\n

\"valuable,<\/p>\n

7. Focusing on Content<\/h3>\n

“The cardinal sin of content marketing is focusing too much on marketing and not enough on content,” warns Jared Reitzin<\/a> of\u00a0MobileStorm Inc<\/a>.\u00a0“Create objective social media posts, blogs<\/a>, infographics <\/a>and white papers that raise the level of informed discourse in your industry — even if it means levying warranted praise<\/a> upon a competitor from time to time. The value of your content will increase exponentially.”<\/p>\n

8. Writing for Easy Reading<\/h3>\n

Leah Neaderthal<\/a> of Start Somewhere<\/a> is sensible enough to share, “Most people don’t read social media copy; they skim it. Write succinctly, and make sure key points come through easily.”<\/p>\n

9. Adding Shared Content<\/h3>\n

Just remember you don’t have to do it all alone.<\/p>\n

“We enlist awesome posts and ideas from our network of agents who are very social media savvy. Including their content makes it more meaningful for them to share with their audiences and networks and gives us a fresh supply of great content,” says\u00a0Kuba Jewgieniew<\/a> of\u00a0Realty ONE Group<\/a>.<\/p>\n

“We also try to keep it fun and seasonal. For example, we turned the shape of our avatar logo into a heart for February, and [it was a shamrock in March].”<\/p>\n

\"Make<\/a><\/p>\n

10. Building Curiosity<\/h3>\n

When it comes to clickworthy descriptions, you have to really make readers want to learn more.<\/p>\n

“The basics can be learned from companies that do it well, including BuzzFeed and Business Insider,” believes Ashish Rangnekar<\/a> of Bench Prep<\/a>.\u00a0“Some tips include posing a question in the title, building curiosity and adding keywords that match current news trends. Marry the structural learnings with your specific industry’s vocabulary to cater to your audience.”<\/p>\n

11. Including a Call to Action<\/h3>\n

Bobby Grajewski of\u00a0Edison Nation Medical<\/a> reveals his go-to strategy,\u00a0“We always look for a call to action to spark thought, contemplation and eventual action. To that end, we have posed rhetorical questions and problems, run searches<\/a> and asked the community for their ideas to improve healthcare.”<\/p>\n

12. Keeping a Consistent Voice<\/h3>\n

If you ask Andrew Howlett<\/a>, CEO of digital agency Rain<\/a>, his big secret is keeping a consistent voice.<\/p>\n

“Customers get to know a company’s personality through social media<\/a>. It’s important for the company’s personality or voice to be consistent. The familiarity of the interaction will encourage customers to engage more than they would with a stranger.”<\/p>\n

What are your best strategies for crafting irresistible social media marketing copy that drives visits, leads and sales?<\/strong><\/p>\n

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\"Shareaholic<\/a><\/p>\n

A big fan of social media and marketing technology? We’re hiring<\/a>.<\/em><\/p>\n

Image source: 1<\/a>, 2<\/a>, 3<\/a>, 4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Amplify your content with social share buttons that drive reader engagement. As much as we complain about clickbait, we absolutely cannot resist some of the… 
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