{"id":18067,"date":"2014-05-15T11:00:22","date_gmt":"2014-05-15T15:00:22","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=18067"},"modified":"2014-05-15T15:24:04","modified_gmt":"2014-05-15T19:24:04","slug":"blog-quality-vs-quantity-paradox","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/blog-quality-vs-quantity-paradox\/","title":{"rendered":"The Blog Quality vs. Quantity Paradox"},"content":{"rendered":"

Drive traffic that matters.\u00a0Test drive our content amplification solutions<\/a>.<\/em><\/p>\n

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\"TheBlogging professionally for clients in a range of industries, I\u2019m often asked:<\/p>\n

\u201cWhat\u2019s better? A higher frequency of short posts or fewer long-form, in-depth articles?\u201d<\/em><\/p>\n

Answering that question was a priority of mine, especially when I took word counts, the time it takes to research a long-form post, and other factors into consideration. Besides, isn\u2019t it better to have longer, more substantial pieces on a blog than Twitter-length blurbs?<\/p>\n

Being a realistic blogger who ignores the facts, reports, and case studies published by authorities on the subject, I thought I\u2019d take a common sense approach to the quality vs. quantity problem.<\/p>\n

Quantifying Posts<\/em><\/h2>\n

Let\u2019s clear the air before moving forward. When I say \u201ca quality post,\u201d I\u2019m referring to one that is well-researched, includes insightful, original information, and thoroughly explores a subject. These posts have a better chance at becoming evergreen references, or articles that persist through trends and time<\/a>.<\/p>\n

\"QuantifyingBloggers that go for quantity are more likely to throw up articles regardless of length. Their function is obvious: To attract as many readers as possible. The \u201cquantity\u201d posts are those that cover smaller topics and focus on delivering snippets of information.<\/p>\n

Here are a few commonalities between quantity-centric posts:<\/strong><\/p>\n