{"id":16931,"date":"2014-04-05T22:26:16","date_gmt":"2014-04-06T02:26:16","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=16931"},"modified":"2014-04-11T15:04:40","modified_gmt":"2014-04-11T19:04:40","slug":"old-school-native-advertising","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/old-school-native-advertising\/","title":{"rendered":"29 Old School Examples of Native Advertising"},"content":{"rendered":"

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Native advertising dates further back than you think.<\/p>\n

Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers referred to it by a different name: Sponsored Content<\/strong>.<\/p>\n

Most paid stories revealed themselves post-2009 when the FTC cracked down<\/a> on bloggers who published biased news and reviews about sponsors. The revised guidelines<\/a>\u00a0made it necessary for endorsers to fully disclose any-and-all material relationships with the businesses and products they talked or wrote about.<\/p>\n

Below\u00a0are 29 neat examples of “native advertising” well before anyone ever thought to call it that. Most were published between 2009 – 2012, while one even dates back to 2007.<\/p>\n

#1 Mashable x Microsoft<\/h3>\n

\"Mashable
\nPartnering with tech-publication Mashable, Microsoft sponsored the Spark of Genius Series<\/a>\u00a0to gain visibility among up-and-coming startups. Here’s the post shown above<\/a>.<\/p>\n

2. ReadWrite x VMWare and Intel<\/h3>\n

\"ReadWriteCloud\"
\nBefore Richard MacManus sold ReadWrite to Say Media, he negotiated an impressive deal with Intel and VMware to launch and publish\u00a0ReadWriteCloud<\/a>. See the announcement\u00a0here<\/a>.<\/p>\n

#3 Gizmodo x The History Channel<\/h3>\n

\"Gizmodo
\nWant to go on an adventure? Gawker and The History Channel set out to take you on an expedition to Africa<\/a> without leaving your couch.<\/p>\n

#4 Boing Boing x AmEx and NBC<\/h3>\n

\"Boing
\nIn 2009, American Express and NBC Universal created\u00a0a 7-figure marketing campaign<\/a> called “Shine a Light.” This\u00a0sponsored post<\/a>\u00a0was one of many from the initiative.<\/p>\n

#5 Popular Science x Radioshack<\/h3>\n

\"Popular
\nThe once venerable, still-struggling electronics retailer Radioshack once partnered with Popular Science to publish an informative, evergreen post<\/a> titled, “Music Maker DIY Project<\/a>.”<\/p>\n

#6 Gadget Review x Olympus<\/h3>\n

\"Gadget
\nOlympus handed out 1,000+ cameras as part of the PEN Ready Project and made sure the rest of the world knew about it<\/a>.<\/p>\n

#7 eWeek x IBM<\/h3>\n

\"eWeek
\nIn 2010, IBM’s launch campaign for the Cognos 10 made its way to digital-only publication eWeek here<\/a>.<\/p>\n

#8 Geekosystem x Bing<\/h3>\n

\"Geekosystem
\nIt’s worth noting that the Bing search bar is no longer available at the bottom of Geekosystem posts. Also, did anyone else spot Google Adwords trolling in this screenshot? See the post here<\/a>.<\/p>\n

#9 Stuff x Jeep<\/h3>\n

\"Stuff.co.nz
\nTo demonstrate its outdoorsy appeal, Jeep worked with photographer and model Chris Sisarich to explore the country<\/a>.<\/p>\n

#10 BlackBook x Hyundai<\/h3>\n

\"BlackBook
\nI’m unclear how this partnership makes sense, BUT I love BlackBook and I’m particularly fond of the bag here<\/a>.<\/p>\n

#11 Stylelite x Vespa<\/h3>\n

\"Styleite
\nDreaming of an Italian getaway? If you weren’t, now you probably are<\/a>.<\/p>\n

#12 Motoring Con Brio x Infiniti<\/h3>\n

\"Motoring
\nTake your pick, but don’t be afraid to let Infiniti change your mind<\/a>.<\/p>\n

#13 Art of Manliness x Levi’s<\/h3>\n

\"Art
\nBe a better man by dressing the part<\/a>.<\/p>\n

#14 Guest of a Guest x Rue La La<\/h3>\n

\"Guest
\nParty hard and always be fashionably late, emphasis on fashionable<\/a>.<\/p>\n

#15 The Fader x Converse<\/h3>\n

\"Fader
\nConverse knows its audience well, and makes sure it isn’t in-your-face with its marketing<\/a>.<\/p>\n

#16 Michelle Phan x Lancome<\/h3>\n