{"id":16925,"date":"2014-05-06T22:00:16","date_gmt":"2014-05-07T02:00:16","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=16925"},"modified":"2014-05-07T00:16:29","modified_gmt":"2014-05-07T04:16:29","slug":"lowdown-native-advertising","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/lowdown-native-advertising\/","title":{"rendered":"The Lowdown on Native Advertising"},"content":{"rendered":"

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Considered the new saving grace in an industry failing to capture enough ad dollars<\/a> even as more and more readers flock to consume content, native advertising is not without its problems<\/a>.<\/p>\n

\"Native-Advertising-ideas\"<\/p>\n

The negative sentiment towards the new trend reads:<\/strong><\/p>\n

“Native advertising is a more insidious encroachment into consumer media content than any prior form of advertising.” — Ben Kunz for Digiday<\/a><\/p>\n

“Native advertising poisons the well of trust that publishers have worked so hard to build, and that advertisers benefit from.” — Tom Foremski for ZDnet<\/a><\/p>\n

“At best, native advertising is a trick that puts ads in the place where trusted editorial content lives. At this point, it might even be more valuable as source of pontification at conferences than it is as an ad format.” — Erin Griffith for PandoDaily<\/a><\/p><\/blockquote>\n

Readers and publishers are vehement about the perils of “going native,” but that’s because many advertisers and publishers are doing it very, very wrong. Therefore, the skeptics are louder than ever<\/a>.<\/p>\n

Among those the failed experiments with native advertising are:<\/strong><\/p>\n