{"id":15446,"date":"2014-01-13T09:57:27","date_gmt":"2014-01-13T14:57:27","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=15446"},"modified":"2014-04-08T18:12:37","modified_gmt":"2014-04-08T22:12:37","slug":"reddit-wtf","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/reddit-wtf\/","title":{"rendered":"Reddit&#8217;s 2013 Performance Was Incredible, But Questionable"},"content":{"rendered":"<p><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2013\/10\/new-shareaholic-logo.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" alt=\"new shareaholic logo\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2013\/10\/new-shareaholic-logo.png\" width=\"181\" height=\"50\" \/><\/a><em>Boost reader engagement and social sharing, and access specialized analytics with free tools for your site, store or blog.\u00a0<a title=\"Shareaholic for site owners\" href=\"https:\/\/www.shareaholic.com\/publishers\" target=\"_blank\">Get Shareaholic now<\/a>!\u00a0<\/em><\/p>\n<p>Something&#8217;s fishy with Reddit&#8217;s latest user metrics. In closing out 2013, the impressively vulgar social platform shared surprising <a href=\"http:\/\/blog.reddit.com\/2013\/12\/top-posts-of-2013-stats-and-snoo-years.html\">full year stats<\/a>. The highlights include:<\/p>\n<ul>\n<li>56 billion pageviews<\/li>\n<li>731 million uniques<\/li>\n<\/ul>\n<p>Holy mother&#8230; really?! *High fives all around* What&#8217;s even more noteworthy is these numbers are up quite a bit <a href=\"http:\/\/blog.reddit.com\/2012\/12\/top-posts-of-year-and-best-of-2012.html\">from 2012<\/a>. The year before, Reddit served:<\/p>\n<ul>\n<li>37 billion pageviews<\/li>\n<li>400 million uniques<\/li>\n<\/ul>\n<p>Effectively, in 2013, Reddit saw a 51% increase in pageviews and an 83% increase in uniques year-over-year. That&#8217;s HUGE, right?<\/p>\n<p>But wait&#8230;<\/p>\n<p>We decided to look at our own numbers within\u00a0<a href=\"https:\/\/shareaholic.com\/publishers\">the Shareaholic network<\/a>, which supports 200,000+ websites reaching 250+ million people each month (last month we tracked 322 million people across the web), in order to see how this &#8220;growth&#8221; translated into referrals to publishers\u00a0<em>(click to enlarge):<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-data-Jan-20141.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-15454\" title=\"Reddit Referrals Report (data) Jan 2014\" alt=\"Reddit Referrals Report (data) Jan 2014\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-data-Jan-20141.png\" width=\"560\" height=\"68\" \/><\/a><\/p>\n<p>Here&#8217;s what we have:<\/p>\n<ul>\n<li>Reddit&#8217;s share of overall visits to websites dropped 35.96% year-over-year (comparing Dec&#8217;12 &#8211; Dec&#8217;13)<\/li>\n<li>During December 2012, sites\u00a0saw 0.33% of their overall traffic come from Reddit<\/li>\n<li>Last month (Dec&#8217;13), sites\u00a0saw only 0.21% of their overall traffic come from Reddit<\/li>\n<\/ul>\n<p>Our data, collected over 13 months (Dec 2012 &#8211; Dec 2013), shows how referral traffic numbers trended.\u00a0Now, the only question worth asking is: <span style=\"text-decoration: underline;\"><strong>Reddit, WTF?!<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-chart-Jan-20141.png\"><img decoding=\"async\" loading=\"lazy\" title=\"Reddit Referrals Report (chart) Jan 2014\" alt=\"Reddit Referrals Report (chart) Jan 2014\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-chart-Jan-20141.png\" width=\"560\" height=\"405\" \/><\/a><\/p>\n<p>Naturally, we&#8217;re shocked when we dug up this data.<\/p>\n<p>While we cannot verify or refute Reddit&#8217;s user metrics, what our data does show is a drop in share of referrals to publishers from Reddit. Reddit seems to be hoarding its users and keeping all of its traffic within the social news site; our data, essentially,\u00a0suggests Reddit is referring less traffic out to sites, which is strange behavior for a social bookmarking site.<\/p>\n<p>And just &#8217;cause&#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-snarky-chart-Jan-20142.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-15461\" title=\"Reddit Referrals Report (snarky chart) Jan 2014\" alt=\"Reddit Referrals Report (snarky chart) Jan 2014\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2014\/01\/Reddit-Referrals-Report-snarky-chart-Jan-20142.png\" width=\"560\" height=\"405\" \/><\/a><\/p>\n<p>Although activity on Reddit.com may have increased dramatically from 2012 to 2013, sites around the web, sadly, aren&#8217;t seeing much of that traffic.<\/p>\n<p>If Reddit is sending fewer visits to sites, web stores and publishers, where else should brands, blogs and businesses turn to for social traffic? Our money&#8217;s on Facebook, Pinterest and Twitter. At least, that&#8217;s what <a href=\"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-10-2013\/\">the data would suggest<\/a>.<\/p>\n<p>Ok, now it&#8217;s your turn to share your thoughts.<\/p>\n<p><em>How have you seen traffic from Reddit trend for your site over the past 13 months? What do you think is happening here? and what&#8217;s the future of this snarky social network?<\/em><\/p>\n<p>p.s. if you liked this and other <a href=\"https:\/\/www.shareaholic.com\/blog\/category\/data-reports\/\">data reports<\/a>, be sure to subscribe to our blog and get posts about content marketing, traffic acquisition and more need-to-know data.<\/p>\n<p><a href=\"https:\/\/www.shareaholic.com\/blog\/shareaholic-email-signup\/\"><img decoding=\"async\" class=\"aligncenter\" alt=\"Shareaholic Email Signup\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2013\/01\/shareaholic-newsletter-cta.png\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost reader engagement and social sharing, and access specialized analytics with free tools for your site, store or blog.\u00a0Get Shareaholic now!\u00a0 Something&#8217;s fishy with Reddit&#8217;s&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/reddit-wtf\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":61,"featured_media":15461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[354,545],"tags":[367,233,275,374,45],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/15446"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=15446"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/15446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/15461"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=15446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=15446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=15446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}