{"id":13914,"date":"2013-10-15T11:00:08","date_gmt":"2013-10-15T15:00:08","guid":{"rendered":"https:\/\/blog.shareaholic.com\/?p=13914"},"modified":"2018-02-28T17:31:42","modified_gmt":"2018-02-28T22:31:42","slug":"social-media-traffic-trends-10-2013","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/social-media-traffic-trends-10-2013\/","title":{"rendered":"Facebook, Pinterest, Twitter, and YouTube referrals up 52%+ in past year [REPORT]"},"content":{"rendered":"

\"new<\/a>Whether you want to get people sharing,\u00a0grow your fans,
\nmake money,\u00a0or know who\u2019s reading your content,\u00a0we\u2019ll
\nhelp you get it done. Get\u00a0Shareaholic for your site now<\/a>!\u00a0<\/em><\/p>\n

Welcome to Shareaholic’s Social Media Traffic Report. Our findings are based on 13 months of data collected from our 200,000 publishers who reach more than 250 million unique monthly visitors<\/strong>. It’s been nearly a year since we last released a report<\/a>, so we are looking forward to hearing your thoughts!<\/p>\n

But first, the findings (click to enlarge<\/em>):<\/p>\n

\"social<\/a><\/p>\n

We tracked 8 of the most popular social media platforms to see how they were driving traffic to our network of publishers. Here’s what the numbers mean.<\/p>\n

1) Facebook, Pinterest and Twitter are dominating.<\/strong>\u00a0These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits. Facebook grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising<\/a>.<\/p>\n

2) StumbleUpon and Reddit referrals are declining.<\/strong>\u00a0The\u00a0now profitable<\/a>\u00a0discovery engine StumbleUpon made its first acquisition\u00a0last month\u00a0swooping up 5by<\/a>, yet their share of traffic driven to online publishers declined 27.47%. Reddit, the effortlessly odd<\/a>\u00a0social news site, experienced a 35.16% decline in their respective share of referrals (comparing September of last year to the same month this year).<\/p>\n

3) YouTube and LinkedIn are gaining share. <\/strong>Although YouTube and LinkedIn aren’t topping the\u00a0leaderboard (yet), they’re growing fast. Their share of overall traffic to publishers increased 52.86% and 34.51% respectively. Everyone loves YouTube (and probably spends more time on it than they should). That’s simple. LinkedIn’s growth can partly be attributed to the popularity of the\u00a0Influencers program<\/a>\u00a0and its disruptive media model<\/a>.<\/p>\n

4) Google+ isn’t yet competitive.<\/strong>\u00a0Although Google+ referred a fair number of visits to online publishers last month (0.04% is a substantial number when we’re looking at a data set of hundreds of millions of visits), it is hardly a leading referral source. Google+\u00a0is consistently dwarfed by the competing social media sites. The Daily Muse (via Mashable<\/a>) notes that there is a lot of conflicting data relating to Google+’s relevance as a social media platform. Our data suggests it probably shouldn’t be a top priority for digital marketers, but — of course — that can change at any moment. (Note: At the same time, we’re not saying marketers should exclude it from their marketing mix entirely).<\/p>\n

\"social<\/a><\/p>\n

How have traffic referrals from Social Media sites grown \/ declined for you?<\/em><\/p>\n

\"Shareaholic<\/a><\/p>\n

Looking for the latest update here? Our recent\u00a0Shareaholic Reports<\/a> may have exactly what you’re looking for. Interested in learning more about this or upcoming studies from Shareaholic? Email us: press@shareaholic.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you want to get people sharing,\u00a0grow your fans, make money,\u00a0or know who\u2019s reading your content,\u00a0we\u2019ll help you get it done. Get\u00a0Shareaholic for your site… 
Continue Reading<\/a><\/p>\n","protected":false},"author":61,"featured_media":13971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[521,354,545],"tags":[390,370,233,464,376,275,374,373,375,45,278],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/13914"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=13914"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/13914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/13971"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=13914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=13914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=13914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}