{"id":12908,"date":"2013-02-22T08:00:46","date_gmt":"2013-02-22T13:00:46","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=12908"},"modified":"2014-07-03T11:39:46","modified_gmt":"2014-07-03T15:39:46","slug":"media-kit-for-your-blog","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/media-kit-for-your-blog\/","title":{"rendered":"The Ultimate Guide to Creating a Great Media Kit For Your Blog [Free Download]"},"content":{"rendered":"

\"media<\/a>I\u2019d bet a lot of money that when you first started blogging, the words \u201cmedia kit\u201d never crossed your mind. It\u2019s not what any of us naturally think about when envisioning our brand new blog. We\u2019re focused on sharing our passion with others. And the rest of the internet isn\u2019t helping\u2014media kits aren\u2019t included on any of those handy lists of what to do when you\u2019re first starting to blog.<\/p>\n

But if you\u2019re looking to grow your blog beyond a random side project and begin working with brands, you need to have a media kit easily available on your blog. To help you get on your way to blogging fame, we\u2019ve compiled a guide to creating your own media kit from start to finish:<\/p>\n

What is a media kit?<\/h3>\n

First things first\u2014what is<\/em> a media kit? Before blogs were around, newspapers and magazines used media kits to outline their target audience and advertising options to potential buyers. They haven\u2019t changed much: a media kit is basically a resume for your blog. It includes important information about your blogging focus, traffic numbers, services available to clients and contact information.<\/p>\n

Why do you need a media kit?<\/h3>\n

Media kits are absolutely essential to growing your blog from a side project into a possible revenue source. Whether you\u2019re looking to have banner ads, sponsored posts or giveaways, you will need to have a media kit to present to potential clients. It doesn\u2019t matter if you have 100 or 1 million visitors\u2014you still need to have a media kit available if you want to monetize your blog.<\/p>\n

Potential clients need them to help make the decisions to work with you. At previous companies, I did a lot of blogger outreach and having a media kit available made it much<\/i> easier to sell my boss (the decision maker) on working with you. By giving me a media kit up front, you\u2019ve just saved me a lot of time compiling your stats on my own and potentially pushed yourself to the top of the pile. While it does take time for you to create a quality media kit, it will give you a huge advantage against those who don\u2019t when try to land brand partnerships.<\/p>\n

What should you include in a media kit?<\/h3>\n

If you\u2019re creating your first media kit, it\u2019s best to keep your media kit simple. Here is a quick list of what you should include:<\/p>\n