{"id":10253,"date":"2017-09-12T08:00:02","date_gmt":"2017-09-12T12:00:02","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=10253"},"modified":"2017-11-16T12:11:07","modified_gmt":"2017-11-16T17:11:07","slug":"seo-guidelines-headlines-vs-page-titles","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/seo-guidelines-headlines-vs-page-titles\/","title":{"rendered":"Headlines or Page Titles? The Best Way to Optimize Your Blog for Search"},"content":{"rendered":"<div id=\"attachment_10259\" style=\"width: 266px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/10\/seo-guidelines-headlines-vs-page-titles\/3323718703_8d5d4399b4_n\/\" rel=\"attachment wp-att-10259\"><img aria-describedby=\"caption-attachment-10259\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-10259 \" title=\"search engine optimization\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/3323718703_8d5d4399b4_n.jpg\" alt=\"\" width=\"256\" height=\"170\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/3323718703_8d5d4399b4_n.jpg 320w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/3323718703_8d5d4399b4_n-300x200.jpg 300w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/a><p id=\"caption-attachment-10259\" class=\"wp-caption-text\"><em>Photo credit to\u00a0<a id=\"yui_3_5_1_3_1349972485684_1086\" href=\"http:\/\/www.flickr.com\/photos\/stephenjohnbryde\/\">stephenjohnbryde<\/a><\/em><\/p><\/div>\n<p style=\"text-align: left;\">As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your readers with a witty headline because they are the whole reason your blog is able to be successful\u2026yet search engines are the biggest traffic driver in the world. So who do you try to please?<\/p>\n<p>Good news\u2014choosing between humans and search engines doesn\u2019t have to be an impossible choice. By effectively using <em>both<\/em> a creative headline and an optimized page title, you\u2019ll attract other humans and robots alike in no time. Let\u2019s examine the differences between the two to see why they work better together.<\/p>\n<h3 class=\"sub header\">Headlines: For Humans<\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/10\/seo-guidelines-headlines-vs-page-titles\/headline\/\" rel=\"attachment wp-att-10277\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-10277\" title=\"Headline\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline.jpg\" alt=\"\" width=\"466\" height=\"254\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline.jpg 583w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-300x163.jpg 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-400x217.jpg 400w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>In only .<a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/08\/social-media-and-blogging-stats-2012\/\">2 seconds<\/a>, readers will make a decision about whether to read your blog&#8211;you need to hook your readers immediately with a great headline. Taking a page out of\u00a0<a href=\"http:\/\/www.copyblogger.com\/email-subject-lines\/\">Copyblogger<\/a>&#8216;s book,\u00a0great headlines are:<\/p>\n<ul>\n<li><strong>Useful<\/strong>: Why is the blog post worth my time?<\/li>\n<li><strong>Ultra-specific<\/strong>: What can I expect to get out of this blog post?<\/li>\n<li><strong>Unique<\/strong>: Why is this blog post compelling and unique?<\/li>\n<li><strong>Urgent<\/strong>: Why should I stop what I\u2019m doing to read this article?<\/li>\n<\/ul>\n<p>By following these four guidelines, your headlines will be much more attractive to your audience\u2014they\u2019ll know what they\u2019re going to get from your post before they even read it. With the four U\u2019s, you still have room for creativity and humor to entice your visitors to read your article. If you\u2019re having trouble getting started with your headline, here are some <a href=\"https:\/\/www.shareaholic.com\/blog\/2011\/11\/10-kinds-of-shareable-headlines-to-try-on-your-blog\/\">great headline examples<\/a>.<\/p>\n<h3 class=\"sub header\">Page Titles: For Search Engines<\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/10\/seo-guidelines-headlines-vs-page-titles\/page-title\/\" rel=\"attachment wp-att-10278\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10278\" title=\"Page Title\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Page-Title.jpg\" alt=\"\" width=\"457\" height=\"143\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Page-Title.jpg 457w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Page-Title-300x94.jpg 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Page-Title-400x125.jpg 400w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/a><\/p>\n<p>Search engines don\u2019t care about the four U\u2019s\u2014they look for relevant keywords in your page title. Your page title is what appears in search engines as the name of a webpage. It\u2019s important to always optimize your page title for search as search engines rely heavily on your page title when ranking because it gives a good indication of what it\u2019s about. Google also uses the CTR (click-through rate) to determine how relevant you are for a given search keyword. So titles that get people to click will also help boost your Google search rank!<\/p>\n<p>To optimize your page title for search, you need to have the right keywords that people will use to find your post. If you need help finding the right keywords for your site, <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google&#8217;s KeyWord Planner tools<\/a> are a fantastic resource, as well as <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\">KeywordTool.io<\/a>. Also check out <a href=\"http:\/\/www.google.com\/trends\">Google Trends<\/a> (formerly Google Insights) to see how popular the keywords that you are trying to use are.<\/p>\n<p>To set your page title, you have to <a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/04\/10-html-tags-all-new-bloggers-should-learn\/\">go into your HTML<\/a> and set your &lt;title&gt; tag. Don\u2019t freak out if you\u2019re not technical\u2014there are many tools available to do this for you. If you\u2019re using WordPress, you can download plugins like the <a href=\"http:\/\/wordpress.org\/extend\/plugins\/all-in-one-seo-pack\/\">All-in-One SEO pack<\/a> to help you set a page title with each post. With a plugin, you don\u2019t have to go knee-deep into code any time you want to optimize a post for search (which should be <em><\/em>every<em>\u00a0<\/em>time you post).<\/p>\n<h3 class=\"sub header\">Winner: Both<\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.shareaholic.com\/blog\/2012\/10\/seo-guidelines-headlines-vs-page-titles\/headline-plus-page-titles\/\" rel=\"attachment wp-att-10279\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-10279\" title=\"Headline plus page titles\" src=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-plus-page-titles.jpg\" alt=\"\" width=\"466\" height=\"350\" srcset=\"https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-plus-page-titles.jpg 720w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-plus-page-titles-533x400.jpg 533w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-plus-page-titles-300x225.jpg 300w, https:\/\/www.shareaholic.com\/blog\/wp-content\/uploads\/2012\/10\/Headline-plus-page-titles-400x300.jpg 400w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Even though headlines and page titles accomplish the same objective of indicating what your post is about, they ultimately serve two different audiences. Optimize your page titles for search to draw readers to your page and then connect with your visitors on a human level with your headline. You don\u2019t have to choose between a headline or a page title\u2014ultimately, they work together to help drive traffic to your website.<\/p>\n<div class=\"callout\">\n<div class=\"logo\">Shareaholic<\/div>\n<p>Get <a href=\"https:\/\/www.shareaholic.com\/publishers\/analytics?utm_campaign=Shareaholic_Blog&amp;utm_source=Blog_CTA&amp;utm_medium=Bottom_CTA&amp;utm_content=headline_page_title_SEO\">Shareaholic Analytics<\/a> to measure the effectiveness of your SEO and content efforts.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your&hellip;&nbsp;<br \/><a class=\"continue-reading\" href=\"https:\/\/www.shareaholic.com\/blog\/seo-guidelines-headlines-vs-page-titles\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":40,"featured_media":10259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[522,521],"tags":[295,358,390],"_links":{"self":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/10253"}],"collection":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/comments?post=10253"}],"version-history":[{"count":0,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/posts\/10253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media\/10259"}],"wp:attachment":[{"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/media?parent=10253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/categories?post=10253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shareaholic.com\/blog\/wp-json\/wp\/v2\/tags?post=10253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}