{"id":10207,"date":"2012-10-10T08:00:12","date_gmt":"2012-10-10T12:00:12","guid":{"rendered":"http:\/\/blog.shareaholic.com\/?p=10207"},"modified":"2014-05-13T11:05:18","modified_gmt":"2014-05-13T15:05:18","slug":"how-to-promote-blog-posts","status":"publish","type":"post","link":"https:\/\/www.shareaholic.com\/blog\/how-to-promote-blog-posts\/","title":{"rendered":"How to Effectively Promote Your Content Through Social Media"},"content":{"rendered":"
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Photo credit to<\/em> Victor Bezrukov<\/a>.<\/em><\/p><\/div>\n

I\u2019ll admit it\u2026 promoting your content on social media can get really frustrating. Sometimes, you work to craft the perfect<\/em> blog post<\/a><\/span> that you think will engage your readers, go to promote your post on social networks and then somehow your post falls flat. Other times, your one-off tweet gets picked up immediately and goes viral<\/a>. There\u2019s no definitive formula of X type of content + 120 characters + 1 bit.ly link = wild social media success.<\/p>\n

While there is no set formula, there are general guidelines to help people rock at promoting their own content on social media. From our publisher network<\/a> of 200,00 websites and blogs, I found some great examples of publishers succeeding at a self-promotion strategy on social media to share with you. Each platform has its own intricacies\u2014so let\u2019s take a look at each social network more closely to figure out how to best promote your own content.<\/p>\n

Facebook: Include Branded Photos with Links<\/h3>\n

One of our top fitness and healthy living publishers, Julie from Peanut Butter Fingers<\/a>, does a tremendous job of promoting her content on Facebook<\/a> by primarily posting photos. Though she mainly posts photos, she switches up the type of image with each post–sometimes it’s a high-definition picture of her adorable dog and other times it’s her latest PicMonkey creation<\/a>. She definitely has cracked the Facebook code–each of her posts get a ton of engagement from her fans.<\/p>\n

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As visuals have been shown to have the most engagement on Facebook<\/a>, you should make sure to include them when possible in your posts. Whether you\u2019re posting your own DSLR photography, Instagram snapshots, or PicMonkey creations, make sure that you\u2019ve branded your content with your website\u2019s URL. If you plan on including a link in the text of you post, use a tool like bit.l<\/a>y to track the number of clicks on your blog post.<\/p>\n

Julie\u00a0always\u00a0<\/em>includes her URL directly on her workout photos along with a link in the text of her post. This way, her brand is present no matter how it is shared through Facecbook and\u00a0people can easily access her posts through the link.<\/p>\n

Twitter: Follow up on Conversations and Promote Old Posts<\/h3>\n

As a social media marketer, Peg Fitzpatrick\u2019s blog<\/a> is key to her personal brand. She not only creates engaging social media content that people want to read, but Peg also is a perfect example of how to promote your own content successfully on Twitter.<\/p>\n

@predsicker<\/a> As promised, info on how to use Storify pegfitzpatrick.com\/2012\/10\/08\/how\u2026<\/a> Hope is it helpful. :)<\/p>\n

\u2014 Peg Fitzpatrick(@PegFitzpatrick) October 8, 2012<\/a><\/p><\/blockquote>\n